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History Of Marketing Thought
language: english
Publisher:
SAGE PUBLICATIONS LTD, February of 2008 ‧
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SYNOPSIS
Offers an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought. This work introduces historical figures that have played an important role in developing marketing thought.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781847870018 |
| Publisher: | SAGE PUBLICATIONS LTD |
| Release Date: | February of 2008 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 1208 |
| Format: | Book |
| Collection: | Sage Library In Marketing |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9781847870018 |
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