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Hidden Persuasion

33 Psychological Influences Techniques In Advertising

by Marc Andrews, Rick Van Baaren e Matthijs Van Leeuwen
language: english
Publisher: BIS Publishers B.V., April of 2019 ‧
29,73€
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Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

Hidden Persuasion

33 Psychological Influences Techniques In Advertising

by Marc Andrews, Rick Van Baaren e Matthijs Van Leeuwen

Property Description
ISBN: 9789063695316
Publisher: BIS Publishers B.V.
Release Date: April of 2019
Language: English
Dimensions: 234 x 176 x 13 mm
Cover: Softcover
Pages: 192
Format: Book
Categories: Books in English > Social Sciences and Humanities > Psychology
EAN: 9789063695316