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Health Services Marketing

A Practitioner'S Guide

by Richard K. Thomas
language: english
Publisher: SPRINGER-VERLAG NEW YORK INC., October of 2007 ‧
74,34€
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For health care professional, clinical expertise is not enough - one has to know the market. This title explains the range of marketing activities and techniques, from promotions to pricing, helping health professional learn to navigate this important aspect of healthcare.

Health Services Marketing

A Practitioner'S Guide

by Richard K. Thomas

Property Description
ISBN: 9780387736044
Publisher: SPRINGER-VERLAG NEW YORK INC.
Release Date: October of 2007
Language: English
Dimensions: 157 x 234 x 8 mm
Cover: Softcover
Pages: 164
Format: Book
Categories: Books in English > Medicine > General Medicine
EAN: 9780387736044