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Handbook Of Marketing Scales

Multi-Item Measures For Marketing And Consumer Behavior Research

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language: english
Publisher: SAGE PUBLICATIONS INC, January of 2011 ‧
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A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.

Handbook Of Marketing Scales

Multi-Item Measures For Marketing And Consumer Behavior Research

Property Description
ISBN: 9781412980180
Publisher: SAGE PUBLICATIONS INC
Release Date: January of 2011
Language: English
Dimensions: 222 x 287 x 33 mm
Cover: Hardcover
Pages: 624
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781412980180