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Handbook Of Crm

Achieving Excellence Through Customer Management

by Adrian Payne
language: english
Publisher: TAYLOR & FRANCIS LTD, October of 2005 ‧
89,21€
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Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This book provides coverage of the key concepts in this vital field. It helps in understanding the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.

Handbook Of Crm

Achieving Excellence Through Customer Management

by Adrian Payne

Property Description
ISBN: 9780750664370
Publisher: TAYLOR & FRANCIS LTD
Release Date: October of 2005
Language: English
Dimensions: 159 x 240 x 31 mm
Cover: Hardcover
Pages: 458
Format: Book
Categories: Books in English > Management > Public relations
Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780750664370