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Going To The Mines To Look For Diamonds
Experimenting With Military Recruiting Stations In Malls
language: english
Publisher:
RAND, January of 2004 ‧
see product details
SYNOPSIS
This text describes RAND's evaluation of performance (recruit-production cost, advertising cost-effectiveness) of first year of operation of a prototype marketing-enhanced recruiting station (MERS) located in an outlet mall in northern Virginia.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780833034434 |
| Publisher: | RAND |
| Release Date: | January of 2004 |
| Language: | English |
| Dimensions: | 155 x 229 x 9 mm |
| Cover: | Softcover |
| Pages: | 149 |
| Format: | Book |
| Collection: | Spectrum |
| Categories: |
Books in English
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History
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General History
|
| EAN: | 9780833034434 |
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