Global Sourcing Strategy

Name: Global Sourcing Strategy
Price: 95.28 EUR
Author: Masaaki Kotabe
ISBN: 9780899306674

R&D, Manufacturing, And Marketing Interfaces

by Masaaki Kotabe

language: english

Publisher: BLOOMSBURY PUBLISHING PLC, June of 1992 ‧ see product details

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SYNOPSIS

This unique book explores the complex issue of how successful multinational firms manage interfaces of R&D, manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain.

DETAILS

Global Sourcing Strategy

R&D, Manufacturing, And Marketing Interfaces

by Masaaki Kotabe
Property	Description
ISBN:	9780899306674
Publisher:	BLOOMSBURY PUBLISHING PLC
Release Date:	June of 1992
Language:	English
Cover:	Hardcover
Pages:	256
Format:	Book
Collection:	Guggenheim Museum Publications
Categories:	Books in English > Management > Management and Organization
EAN:	9780899306674

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