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language: english
Publisher: TAYLOR & FRANCIS LTD, August of 2020 ‧
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Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today’s students with the knowledge and confidence they need to become leading marketing managers.

Global Marketing

Strategy, Practice, And Cases

by Eugene Jaffe, Christiane (Tongji University, China) Prange, Donata (University Of Trieste, Italy) Vianelli e Ilan (University Of Agder, Norway) Alon

Property Description
ISBN: 9780367196097
Publisher: TAYLOR & FRANCIS LTD
Release Date: August of 2020
Language: English
Dimensions: 252 x 203 x 41 mm
Cover: Softcover
Pages: 666
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780367196097