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Global Brands

The Evolution Of Multinationals In Alcoholic Beverages

by Teresa Da Silva (University Of Oxford) Lopes
language: english
Publisher: CAMBRIDGE UNIVERSITY PRESS, September of 2013 ‧
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Global Brands, first published in 2007, contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms.

Global Brands

The Evolution Of Multinationals In Alcoholic Beverages

by Teresa Da Silva (University Of Oxford) Lopes

Property Description
ISBN: 9781107669734
Publisher: CAMBRIDGE UNIVERSITY PRESS
Release Date: September of 2013
Language: English
Dimensions: 151 x 227 x 18 mm
Cover: Softcover
Pages: 348
Format: Book
Collection: Cambridge Studies In The Emergence Of Global Enterprise
Categories: Books in English > Management > Management and Organization
EAN: 9781107669734

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