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Global Brand Strategy

World-Wise Marketing In The Age Of Branding

by Jan-Benedict Steenkamp
language: english
Publisher: Palgrave Macmillan, July of 2018 ‧
67,58€
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Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

Global Brand Strategy

World-Wise Marketing In The Age Of Branding

by Jan-Benedict Steenkamp

Property Description
ISBN: 9781349956999
Publisher: Palgrave Macmillan
Release Date: July of 2018
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Softcover
Pages: 319
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Management and Organization
EAN: 9781349956999