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Generation Z Marketing And Management In Tourism And Hospitality

The Future Of The Industry

language: english
Publisher: Springer Nature Switzerland AG, May of 2022 ‧
243,33€
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Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.

Generation Z Marketing And Management In Tourism And Hospitality

The Future Of The Industry

Property Description
ISBN: 9783030706975
Publisher: Springer Nature Switzerland AG
Release Date: May of 2022
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Softcover
Pages: 332
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9783030706975