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Fundamentals Of Marketing Research

by Gerald S. Albaum e Scott M. Smith
language: english
Publisher: SAGE PUBLICATIONS INC, December of 2004 ‧
286,60€
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Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user- oriented perspective which aides the student to evaluate the research presented to them.

Fundamentals Of Marketing Research

by Gerald S. Albaum e Scott M. Smith

Property Description
ISBN: 9780761988526
Publisher: SAGE PUBLICATIONS INC
Release Date: December of 2004
Language: English
Cover: Hardcover
Pages: 896
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780761988526