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Fundamentals Of Airline Marketing

by Laura Valenti, Scott C. Ambrose e Blaise Waguespack
language: english
Publisher: TAYLOR & FRANCIS LTD, May of 2021 ‧
232,51€
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Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace.

Fundamentals Of Airline Marketing

by Laura Valenti, Scott C. Ambrose e Blaise Waguespack

Property Description
ISBN: 9780367178024
Publisher: TAYLOR & FRANCIS LTD
Release Date: May of 2021
Language: English
Dimensions: 189 x 246 x 20 mm
Cover: Hardcover
Pages: 214
Format: Book
Collection: Aviation Fundamentals
Categories: Books in English > Management > Management and Organization
Books in English > Management > Marketing
Books in English > Others
EAN: 9780367178024