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Freemium Economics

Leveraging Analytics And User Segmentation To Drive Revenue

by Eric Benjamin (Editor, Mobile Dev Memo) Seufert
language: english
Publisher: ELSEVIER SCIENCE & TECHNOLOGY, March of 2014 ‧
54,06€
37,84€
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Presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. This book provides guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model.

Freemium Economics

Leveraging Analytics And User Segmentation To Drive Revenue

by Eric Benjamin (Editor, Mobile Dev Memo) Seufert

Property Description
ISBN: 9780124166905
Publisher: ELSEVIER SCIENCE & TECHNOLOGY
Release Date: March of 2014
Language: English
Dimensions: 191 x 235 x 20 mm
Cover: Softcover
Pages: 254
Format: Book
Collection: The Savvy Manager'S Guides
Categories: Books in English > Management > Management and Organization
EAN: 9780124166905

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