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Free Prize Inside

The Next Big Marketing Idea

by Seth Godin
language: english
Publisher: PENGUIN BOOKS LTD, March of 2006 ‧
21,62€
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Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. This book shows how you can make your customers feel that way again.

Free Prize Inside

The Next Big Marketing Idea

by Seth Godin

Property Description
ISBN: 9780141019710
Publisher: PENGUIN BOOKS LTD
Release Date: March of 2006
Language: English
Dimensions: 196 x 126 x 22 mm
Cover: Softcover
Pages: 256
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780141019710

ABOUT THE AUTHOR

Seth Godin

Seth Godin é autor de 20 bestsellers, incluindo Permission Marketing, A Vaca Púrpura, Tribos, O Ponto Morto, Linchpin, Poke the Box e Isto é Marketing. Os seus posts diários e workshops ajudam milhares de pessoas um pouco por todo o mundo.
É o criador de altMBA, Squidoo e Yoyodyne, ex-vice-presidente da Yahoo! e membro do Marketing Hall of Fame.
Saiba mais sobre o autor em sethgodin.com

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BY THE AUTHOR