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How Today'S Smartest Businesses Profit By Giving Something For Nothing

by Chris Anderson
language: english
Publisher: CORNERSTONE, May of 2010 ‧
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And what happens when those things are then made available to the consumer for free?In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights.

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How Today'S Smartest Businesses Profit By Giving Something For Nothing

by Chris Anderson

Property Description
ISBN: 9781905211494
Publisher: CORNERSTONE
Release Date: May of 2010
Language: English
Dimensions: 127 x 196 x 17 mm
Cover: Softcover
Pages: 288
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Social Sciences and Humanities > Sociology
Books in English > Others
EAN: 9781905211494

ABOUT THE AUTHOR

Chris Anderson

Chris Anderson é presidente da TED. Licenciado pela Universidade de Oxford, teve formação em jornalismo e lançou mais de 100 revistas e websites de êxito antes de dedicar a sua atenção à TED, adquirida pela sua organização sem fins lucrativos em 2001. O espírito da TED – "ideias que vale a pena partilhar" – continua a florescer a uma escala internacional. O autor vive em Nova Iorque.

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