Finding Betty Crocker

The Secret Life Of America'S First Lady Of Food

by Susan Marks
language: english
Publisher: Simon & Schuster, April of 2005 ‧
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Betty Crocker was first introduced by The Washburn Crosby Company as a friend to consumers who needed a little advice about baking. More than eighty years after her "birth". Betty has grown into one of the most successful branding campaigns the world has ever known.

Finding Betty Crocker

The Secret Life Of America'S First Lady Of Food

by Susan Marks

Property Description
ISBN: 9780743265010
Publisher: Simon & Schuster
Release Date: April of 2005
Language: English
Cover: Hardcover
Pages: 288
Format: Book
Collection: Crm Monograph Series
Categories: Books in English > Cook & Drinks > Cooking
EAN: 9780743265010

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