Fictions Of Wellbeing

Sickly Readers And Vernacular Medical Writing In Late Medieval And Early Modern Spain

by Michael Solomon
language: english
Publisher: UNIVERSITY OF PENNSYLVANIA PRESS, July of 2010 ‧
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In late medieval and early modern Spain, physicians began to translate and refashion medical information for lay readers. This book explores the concept of the sickly reader, a highly motivated individual whom medical writers encouraged to seek out useful remedies and efficacious hygienic practices in various vernacular health guides.

Fictions Of Wellbeing

Sickly Readers And Vernacular Medical Writing In Late Medieval And Early Modern Spain

by Michael Solomon

Property Description
ISBN: 9780812242553
Publisher: UNIVERSITY OF PENNSYLVANIA PRESS
Release Date: July of 2010
Language: English
Cover: Hardcover
Pages: 200
Format: Book
Collection: Quantitative Methodology Serie
Categories: Books in English > Fiction > History of Literature
Books in English > Others
EAN: 9780812242553

ABOUT THE AUTHOR

Michael Solomon

Michael Solomon, Ph.D. é professor de Marketing e Director do Centro de Investigação sobre o Consumidor na Haub School of Business na Universidade de Saint Joseph, em Filadélfia, e professor do Comportamento do Consumidor na Manchester School of Business, na Universidade de Manchester, no Reino Unido. Faz investigação ao nível do comportamento do consumidor, dos estilos de vida, dos aspectos simbólicos dos produtos e da psicologia da moda. Entre os títulos que tem publicado inclui-se Consumer Behavior: Buying, Having, and Being. Ganhou o prémio Cutty Sark Men’s Fashion Award pelo trabalho realizado sobre psicologia da roupa.

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