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language: english
Publisher: GOODFELLOW PUBLISHERS LIMITED, September of 2019 ‧
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A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.

Event Portfolio Management

Theory And Methods For Event Management And Tourism

by Professor Donald (Professor Emeritus, University Of Calgary, Canada) Getz, Vassilios, Phd. (Associate Professor In Sport Management, Faculty Of Sport And Health Sciences, University Of St Mark & St John, Uk) Ziakas e Vladimir, Phd. (Lecturer In Events Management, College Of Business, Law And Social Sciences, University Of Derby, Uk) Antchak

Property Description
ISBN: 9781911396925
Publisher: GOODFELLOW PUBLISHERS LIMITED
Release Date: September of 2019
Language: English
Dimensions: 157 x 237 x 11 mm
Cover: Softcover
Pages: 198
Format: Book
Collection: Events Management Theory And Methods
Categories: Books in English > Management > Hospitality and Tourism
Books in English > Others
EAN: 9781911396925

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