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Evaluating Public Communication

Exploring New Models, Standards, And Best Practice

by Jim Macnamara
language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2017 ‧
209,54€
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Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.

Evaluating Public Communication

Exploring New Models, Standards, And Best Practice

by Jim Macnamara

Property Description
ISBN: 9781138228573
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2017
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 392
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9781138228573