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European Perspectives In Marketing

by Erdener Kaynak
language: english
Publisher: TAYLOR & FRANCIS INC, October of 2004 ‧
209,54€
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Kaynak (marketing, The Pennsylvania State University) collects work examining marketing practices and consumer behavior in several EU countries, one EFTA country, and one Associate EU member country. Conceptual frameworks, case studies, and analysis offer insight into issues such as outsourcing of industrial products from Eastern and Central Europe

European Perspectives In Marketing

by Erdener Kaynak

Property Description
ISBN: 9780789025685
Publisher: TAYLOR & FRANCIS INC
Release Date: October of 2004
Language: English
Dimensions: 155 x 225 x 17 mm
Cover: Hardcover
Pages: 182
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780789025685