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Engaging Customers Using Big Data

How Marketing Analytics Are Transforming Business

by Arvind Sathi
language: english
Publisher: Palgrave Macmillan, July of 2014 ‧
60,82€
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Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.

Engaging Customers Using Big Data

How Marketing Analytics Are Transforming Business

by Arvind Sathi

Property Description
ISBN: 9781137386182
Publisher: Palgrave Macmillan
Release Date: July of 2014
Language: English
Cover: Hardcover
Pages: 215
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781137386182