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Endorsements In Advertising

A Social History

by Kerry Segrave
language: english
Publisher: McFarland & Co Inc, April of 2005 ‧
54,01€
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The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry.

Endorsements In Advertising

A Social History

by Kerry Segrave

Property Description
ISBN: 9780786420438
Publisher: McFarland & Co Inc
Release Date: April of 2005
Language: English
Dimensions: 159 x 218 x 13 mm
Cover: Softcover
Pages: 239
Format: Book
Categories: Books in English > Management > Advertising
Books in English > Others
EAN: 9780786420438