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Empire Of Direct Mail

How Conservative Marketing Persuaded Voters And Transformed The Grassroots

by Takahito Moriyama
language: english
Publisher: University Press of Kansas, August of 2022 ‧
31,08€
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The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Empire of Direct Mail examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but understudied communications technology.

Empire Of Direct Mail

How Conservative Marketing Persuaded Voters And Transformed The Grassroots

by Takahito Moriyama

Property Description
ISBN: 9780700633418
Publisher: University Press of Kansas
Release Date: August of 2022
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Softcover
Pages: 264
Format: Book
Collection: Modern War Studies
Categories: Books in English > Politics > Politics in General
Books in English > Others
EAN: 9780700633418

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