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Emotions, Advertising & Consumer Choice

by Sverre R Christensen e Flemming Hansen
language: english
Publisher: COPENHAGEN BUSINESS SCHOOL PRESS, April of 2007 ‧
59,48€
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Focuses on neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. This book offers a review of contemporary thinking in the field of consumer behaviour.

Emotions, Advertising & Consumer Choice

by Sverre R Christensen e Flemming Hansen

Property Description
ISBN: 9788763001984
Publisher: COPENHAGEN BUSINESS SCHOOL PRESS
Release Date: April of 2007
Language: English
Dimensions: 157 x 230 x 29 mm
Cover: Softcover
Pages: 462
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
Books in English > Others
EAN: 9788763001984