Capa do artigo Electronic Marketing

Electronic Marketing

Theory And Practice For The Twenty-First Century

by John O'Connor, John O'Connor, Eamonn Galvin e Martin Evans
language: english
Publisher: Pearson Education Limited, December of 2003 ‧
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"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

Electronic Marketing

Theory And Practice For The Twenty-First Century

by John O'Connor, John O'Connor, Eamonn Galvin e Martin Evans

Property Description
ISBN: 9780273684763
Publisher: Pearson Education Limited
Release Date: December of 2003
Language: English
Cover: Softcover
Pages: 456
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780273684763

JOHN O'CONNOR

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JOHN O'CONNOR

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MARTIN EVANS

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