Educational Marketing

A Business Approach To School-Community Relations

by John Holcomb
language: english
Publisher: University Press of America, September of 1993 ‧
54,08€
37,86€
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The American public school system is reputedly the biggest business in the world. Here Holcomb discusses education as a product as well as a service, claiming that it can be measured, evaluated, packaged and marketed. He aims to bring private sector ideas to educationalists and administrators.

Educational Marketing

A Business Approach To School-Community Relations

by John Holcomb

Property Description
ISBN: 9780819191465
Publisher: University Press of America
Release Date: September of 1993
Language: English
Dimensions: 150 x 230 x 20 mm
Cover: Softcover
Pages: 210
Format: Book
Categories: Books in English > Parenting > Educational Policies and School Administration
EAN: 9780819191465