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Eco-Innovations In Emerging Markets

Analyzing Consumer Behaviour And Adaptability

by Pavel Reyes-Mercado
language: english
Publisher: Palgrave Macmillan, June of 2016 ‧
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Drawing on theories such astheory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitivemodel to analyse consumer behaviour in this area.

Eco-Innovations In Emerging Markets

Analyzing Consumer Behaviour And Adaptability

by Pavel Reyes-Mercado

Property Description
ISBN: 9781137587411
Publisher: Palgrave Macmillan
Release Date: June of 2016
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 131
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781137587411