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Marketing Strategy: A Decision-Focused Approach

by Orville Walker e John Mullins
Book eBook
language: english
Publisher: MCGRAW-HILL EDUCATION - EUROPE, March of 2013 ‧
199,89€
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Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making.

Marketing Strategy: A Decision-Focused Approach

by Orville Walker e John Mullins

Property Description
ISBN: 9780078028946
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Release Date: March of 2013
Language: English
Cover: Softcover
Pages: 384
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780078028946