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language: english
Publisher: JOHN WILEY & SONS INC, March of 2007 ‧
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Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM.

Implementing Crm

From Technology To Knowledge

by Leslie P. (University Of Oxford, Uk) Willcocks e David (University Of Warwick) Finnegan

Property Description
ISBN: 9780470065266
Publisher: JOHN WILEY & SONS INC
Release Date: March of 2007
Language: English
Cover: Hardcover
Pages: 342
Format: Book
Collection: John Wiley Series In Information Systems
Categories: Books in English > Management > Public relations
Books in English > Others
EAN: 9780470065266