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Dynamics Of Mass Communication: Media In Transition

by Joseph Dominick
language: english
Publisher: MCGRAW-HILL EDUCATION - EUROPE, April of 2012 ‧
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Offers an introduction for mass communication majors and non-majors alike. This book takes a look at the changing world of mass media. It also explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet.

Dynamics Of Mass Communication: Media In Transition

by Joseph Dominick

Property Description
ISBN: 9780071318266
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Release Date: April of 2012
Language: English
Dimensions: 218 x 275 x 19 mm
Cover: Softcover
Pages: 512
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780071318266