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Dynamics Of International Advertising
Theoretical And Practical Perspectives
language: english
Publisher:
PETER LANG PUBLISHING INC, December of 2010 ‧
see product details
SYNOPSIS
Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781433103841 |
| Publisher: | PETER LANG PUBLISHING INC |
| Release Date: | December of 2010 |
| Language: | English |
| Dimensions: | 160 x 230 x 20 mm |
| Cover: | Softcover |
| Pages: | 368 |
| Format: | Book |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
Books in English > Others |
| EAN: | 9781433103841 |
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Dynamics Of International AdvertisingPETER LANG PUBLISHING INC75,91€
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