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Doing Business Internationally
The Guide To Cross-Cultural Success
language: english
Publisher:
MCGRAW-HILL EDUCATION - EUROPE, September of 2002 ‧
see product details
SYNOPSIS
A guidebook to understanding foreign cultures and conducting successful cross-cultural business. This book presents an introduction to the prevalent practices, behaviors, and attitudes of cultures and people around the world. It provides an analyses of 6 important global regions, and the 4 basic skills necessary for becoming culturally competent.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780071378321 |
| Publisher: | MCGRAW-HILL EDUCATION - EUROPE |
| Release Date: | September of 2002 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 288 |
| Format: | Book |
| Collection: | Irwin/Mcgraw-Hill Series In Marketing |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9780071378321 |
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