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Direct Marketing In Practice

by Matthew Housden e Brian Thomas
language: english
Publisher: TAYLOR & FRANCIS LTD, February of 2002 ‧
71,64€
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Serves as a practical manual for all managers and marketers getting to grips with the techniques available to skilled direct marketers. This book shows how to: plan a direct marketing campaign; integrate new technology with conventional direct marketing practice; and maximise the impact, efficiency and return on investment of your activities.

Direct Marketing In Practice

by Matthew Housden e Brian Thomas

Property Description
ISBN: 9780750624282
Publisher: TAYLOR & FRANCIS LTD
Release Date: February of 2002
Language: English
Cover: Softcover
Pages: 356
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780750624282