Dignifying Argentina

During their term, Juan and Eva Peron (1946-1955) led the region's largest populist movement in pursuit of new political hopes and material desires. Eduardo Elena considers this transformative moment from a fresh vantage by exploring the intersection of populism and mass consumption. Elena argues that Peronist actors redefined national citizenship around expansive promises of a vida digna (dignified life), which encompassed not only the satisfaction of basic wants, but also the integration of working Argentines into a modern consumer society. Winner of the 2013 Book Prize in the Social Sciences awarded by the Southern Cone Studies Section of the Latin American Studies Association.