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Digital Darwinism

Branding And Business Models In Jeopardy

by Ralf T. Kreutzer e Karl-Heinz Land
language: english
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG, October of 2014 ‧
33,79€
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Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.

Digital Darwinism

Branding And Business Models In Jeopardy

by Ralf T. Kreutzer e Karl-Heinz Land

Property Description
ISBN: 9783642544002
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG
Release Date: October of 2014
Language: English
Dimensions: 164 x 236 x 15 mm
Cover: Softcover
Pages: 257
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9783642544002