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Digital Channels And Social Media Management In Luxury Markets

by Chiara Civera e Fabrizio (University Of Turin, Italy) Mosca
language: english
Publisher: TAYLOR & FRANCIS LTD, April of 2020 ‧
68,93€
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This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands;how luxury companies manage their communication and distribu

Digital Channels And Social Media Management In Luxury Markets

by Chiara Civera e Fabrizio (University Of Turin, Italy) Mosca

Property Description
ISBN: 9780367890667
Publisher: TAYLOR & FRANCIS LTD
Release Date: April of 2020
Language: English
Dimensions: 235 x 155 x 12 mm
Cover: Softcover
Pages: 200
Format: Book
Collection: Routledge-Giappichelli Studies In Business And Management
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780367890667