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Design Of Business

Why Design Thinking Is The Next Competitive Advantage

by Roger L. Martin
language: english
Publisher: Harvard Business Review Press, October of 2009 ‧
33,80€
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Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.

Design Of Business

Why Design Thinking Is The Next Competitive Advantage

by Roger L. Martin

Property Description
ISBN: 9781422177808
Publisher: Harvard Business Review Press
Release Date: October of 2009
Language: English
Dimensions: 146 x 219 x 18 mm
Cover: Hardcover
Pages: 208
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781422177808

ABOUT THE AUTHOR

Roger L. Martin

Roger L. Martin é reitor da Rotman School of Management da Universidade de Toronto e consultor de vários CEO em estratégia, design, inovação e pensamento integrador.

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