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Design Driven Innovation

Changing The Rules Of Competition By Radically Innovating What Things Mean

by Roberto Verganti
language: english
Publisher: Harvard Business Review Press, August of 2009 ‧
37,85€
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Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.

Design Driven Innovation

Changing The Rules Of Competition By Radically Innovating What Things Mean

by Roberto Verganti

Property Description
ISBN: 9781422124826
Publisher: Harvard Business Review Press
Release Date: August of 2009
Language: English
Dimensions: 163 x 243 x 23 mm
Cover: Hardcover
Pages: 288
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781422124826

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