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Defending Your Brand
How Smart Companies Use Defensive Strategy To Deal With Competitive Attacks
language: english
Publisher:
Palgrave Macmillan, October of 2012 ‧
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SYNOPSIS
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781137278753 |
| Publisher: | Palgrave Macmillan |
| Release Date: | October of 2012 |
| Language: | English |
| Dimensions: | 155 x 232 x 20 mm |
| Cover: | Softcover |
| Pages: | 294 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9781137278753 |
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10%Defending Your BrandPalgrave Macmillan77,05€ 10% CARDfree shipping
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