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Defending Your Brand

How Smart Companies Use Defensive Strategy To Deal With Competitive Attacks

by T. Calkins
language: english
Publisher: Palgrave Macmillan, October of 2012 ‧
77,05€
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Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

Defending Your Brand

How Smart Companies Use Defensive Strategy To Deal With Competitive Attacks

by T. Calkins

Property Description
ISBN: 9781137278753
Publisher: Palgrave Macmillan
Release Date: October of 2012
Language: English
Dimensions: 155 x 232 x 20 mm
Cover: Softcover
Pages: 294
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781137278753

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