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Data Mining And Market Intelligence For Optimal Marketing Returns

by Susan Chiu e Domingo Tavella
language: english
Publisher: TAYLOR & FRANCIS LTD, May of 2008 ‧
97,32€
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Offers a dual treatment of market research and data mining. This book uses a how-to approach for professionals with illustrative case studies in addition to theory. It includes practical tips on how to create executive reports, dashboards, and a market intelligence infrastructure.

Data Mining And Market Intelligence For Optimal Marketing Returns

by Susan Chiu e Domingo Tavella

Property Description
ISBN: 9780750682343
Publisher: TAYLOR & FRANCIS LTD
Release Date: May of 2008
Language: English
Dimensions: 155 x 233 x 20 mm
Cover: Hardcover
Pages: 294
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780750682343