Customer Relationship Management

Concept, Strategy, And Tools

by Werner Reinartz e V. Kumar
language: english
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG, January of 2019 ‧
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This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.

Customer Relationship Management

Concept, Strategy, And Tools

by Werner Reinartz e V. Kumar

Property Description
ISBN: 9783662585542
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG
Release Date: January of 2019
Language: English
Dimensions: 254 x 177 x 25 mm
Cover: Softcover
Pages: 411
Format: Book
Collection: Springer Texts In Business And Economics
Categories: Books in English > Management > Management and Organization
EAN: 9783662585542

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