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Customer Relationship Management

by Carol Kerr e Kristin Anderson
language: english
Publisher: MCGRAW-HILL EDUCATION - EUROPE, October of 2001 ‧
27,03€
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As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.

Customer Relationship Management

by Carol Kerr e Kristin Anderson

Property Description
ISBN: 9780071379540
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Release Date: October of 2001
Language: English
Cover: Softcover
Pages: 176
Format: Book
Categories: Books in English > Management > Public relations
Books in English > Management > Management and Organization
EAN: 9780071379540