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Customer Loyalty And Success

by J. Lynch
language: english
Publisher: Palgrave Macmillan, June of 1995 ‧
121,66€
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This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change.

Customer Loyalty And Success

by J. Lynch

Property Description
ISBN: 9781349395125
Publisher: Palgrave Macmillan
Release Date: June of 1995
Language: English
Dimensions: 140 x 216 x 20 mm
Cover: Softcover
Pages: 292
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781349395125