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Customer Advisory Boards
A Strategic Tool For Customer Relationship Building
language: english
Publisher:
TAYLOR & FRANCIS INC, November of 2003 ‧
see product details
SYNOPSIS
This text shows senior managers how to create and make use of an effective customer advisory board (CAB). Carter (sales and marketing, Columbia U.) explains how to use different types of customer bases to form advisory boards to help plan future investments, create new products, and improve existing
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780789015570 |
| Publisher: | TAYLOR & FRANCIS INC |
| Release Date: | November of 2003 |
| Language: | English |
| Dimensions: | 152 x 229 x 19 mm |
| Cover: | Hardcover |
| Pages: | 180 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9780789015570 |
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