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Cultural Perspectives On Millennials

by Arthur Asa Berger
language: english
Publisher: Springer International Publishing AG, November of 2017 ‧
67,58€
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Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things.

Cultural Perspectives On Millennials

by Arthur Asa Berger

Property Description
ISBN: 9783319696843
Publisher: Springer International Publishing AG
Release Date: November of 2017
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 137
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9783319696843