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Cultural And Social Influences On Consumer Behavior

Uncertainty Avoidance, Rituals, And External Threats

by Xuehua Wang
language: english
Publisher: SPRINGER VERLAG, SINGAPORE, October of 2023 ‧
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This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. For example, consumers in a culture with high uncertainty avoidance may show less positive attitudes towards new products than those in a culture with low uncertainty avoidance.

Cultural And Social Influences On Consumer Behavior

Uncertainty Avoidance, Rituals, And External Threats

by Xuehua Wang

Property Description
ISBN: 9789819961825
Publisher: SPRINGER VERLAG, SINGAPORE
Release Date: October of 2023
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Hardcover
Pages: 244
Format: Book
Collection: Management For Professionals
Categories: Books in English > Social Sciences and Humanities > Psychology
Books in English > Others
EAN: 9789819961825