Capa do artigo Crystallizing Public Opinion

Crystallizing Public Opinion

by Edward Bernays
language: english
Publisher: Suzeteo Enterprises, February of 2019 ‧
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You may not know Edward Bernays, but Edward Bernays knows YOU. As the era of mass media unfolded after the first World War, many people became interested in the new opportunities for mass manipulation. Bernays made a study of the different ways to use propaganda. "Crystallizing Public Opinion" was his first book on how to manipulate the masses.

Crystallizing Public Opinion

by Edward Bernays

Property Description
ISBN: 9781947844926
Publisher: Suzeteo Enterprises
Release Date: February of 2019
Language: English
Dimensions: 140 x 216 x 20 mm
Cover: Softcover
Pages: 156
Format: Book
Collection: 'Ohana
Categories: Books in English > Management > Advertising
EAN: 9781947844926

ABOUT THE AUTHOR

Edward Bernays

Edward Bernays nasceu em Viena, na Áustria, em 1891, e morreu em Cambridge, no estado norte-americano do Massachussets, em 1995. É descrito como o «pai das relações-públicas». Trabalhou ao longo da vida para dezenas de empresas. Na mais famosa das suas campanhas publicitária promoveu a indústria do tabaco com um desfile feminista (forjado) em Nova Iorque.

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