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Creativity And Perception In Management

by Jane Henry
language: english
Publisher: SAGE PUBLICATIONS INC, September of 2001 ‧
83,81€
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This textbook reveals the importance of creativity and innovation in today's organizations. It provides students with the principles and practices entailed in the new form of management associated with creative and innovative organizations. The text introduces the creative approaches in management, revealing the role and impact of cognition, intuition and perception. Jane Henry differentiates between a variety of personal styles and shows their implications for creativity, problem solving, communication, decision making and role preference. Students using this textbook will understand the impact of cultural values and certain historical habits of thought on management and organization, and identify the main ways in which management can enable organizations to be more sustainable and responsible. The text includes student activities, illustrative cartoons, boxed examples and recommended readings. This book is a key course text of The Open University Business School MBA course Creativity, Innovation and Change.

Creativity And Perception In Management

by Jane Henry

Property Description
ISBN: 9780761968252
Publisher: SAGE PUBLICATIONS INC
Release Date: September of 2001
Language: English
Cover: Softcover
Pages: 216
Format: Book
Collection: Published In Association With The Open University
Categories: Books in English > Management > Management and Organization
EAN: 9780761968252

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