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CREATING YOUR LIBRARY BRAND

CREATING YOUR LIBRARY BRAND

COMMUNICATING YOUR RELEVANCE AND VALUE TO YOUR PATRONS

by Elisabeth Doucett
language: english
Publisher: AMERICAN LIBRARY ASSOCIATION, May of 2008 ‧
72,10€
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Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But, as a library, where does branding fit? With branding scaled and tailored to the public library arena, this guide clarifies marketing and branding and explains where to start.

CREATING YOUR LIBRARY BRAND

COMMUNICATING YOUR RELEVANCE AND VALUE TO YOUR PATRONS

by Elisabeth Doucett

Property Description
ISBN: 9780838909621
Publisher: AMERICAN LIBRARY ASSOCIATION
Release Date: May of 2008
Language: English
Cover: Softcover
Format: Book
Categories: Books in English > Dictionaries and Encyclopedias > Encyclopedias
EAN: 9780838909621

ELISABETH DOUCETT

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